What is Threads?

Threads is the new social platform from Meta that offers similar features to Twitter. Here’s the official description from Meta:

“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favourite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world.”

Do you think Threads will succeed?

Without a doubt. And it’s down to the genius way the app has been launched. Threads is based on Instagram, so you need an Instagram account to sign up for it. This means if you already have an Instagram account the Threads sign-up process is lightning fast. The sign-up process is below:

1. Instantly get your Instagram @ handle
2. Auto-import your bio, profile photo & links from Instagram
3Instantly follow your Instagram Following list

The process takes less than 30 seconds. And what’s even more exciting is that although Threads is much like Twitter, even people who do not use Twitter are signing up to Threads because it’s linked to their Instagram profile.

Here’s why this app won’t fail: there exists within Threads an auto-follow function that automatically follows any accounts followed on Instagram during sign-up. Many users who registered for Threads likely chose to follow the brand’s account through their own sign-up process – and some have already earned significant numbers of followers in less than 24 hours.

The app that has only just been born has already matured into a thriving social network.

Should your brand be on Threads?

It’s vital to establish a presence on Threads at this early stage of its release before the developers begin tinkering with the algorithm, undoubtedly making organic reach more difficult for business accounts. The app holds significant advertising potential, making it another platform to consider. And if your brand is on Instagram, it’s a no-brainer to take your existing followers with you to Threads.

What’s a good first post or ‘thread’ for a brand?

Take your top-performing evergreen Tweets and repurpose them on Threads.

What is a Threads social strategy for a brand?

The interesting thing about Threads is that it’s an app that’s based on Instagram – a visual platform – but it looks and feels like Twitter. Your Threads followers who have come directly from Instagram are used to visual content.

We are all in the R&D phase of the app – nobody can predict what’s going to work for your brand. To figure that out, testing is required. Our recommended strategy is to have no strategy until you have gathered enough data. Do this by repurposing content used for Instagram and Twitter, trying completely new things and analysing the results to find what works for your brand.