Each year, our digital team at Spey puts together a Scottish Influencer Report, where we spotlight the TikTok creators making the biggest impact. This year, we’ve seen the power of engagement take centre stage, with creators who connect authentically with their audience, rather than just focusing on follower count.
Bryan Millar Walker (bryanmillarwalker , pictured above) leads the table with an engagement rate of more than 13.43% amongst his 426k followers, meaning his posts are liked and shared more often by those who see it than other fellow Scots on TikTok.
Cosplayer Millie Graham (whatsername1.0) is up eight places from last year to second with an engagement rate of 13.06% amongst her 2.6M followers, whilst rural Scottish island living influencer Niamh MacKinnon (niamhmackinnon) comes in third with an engagement rate of 12.19% amongst her 260.5K followers.
Our Head of Digital, Chris MacRae, commented:
“Each year, our ranking reveals more than just who’s trending—it shows how digital culture is continually reinventing our understanding of influence. Scotland’s top TikTokers are no longer defined purely by follower counts; they draw their power from creativity, authenticity and a knack for reflecting our shifting collective tastes. The surge in engagement rates this year suggests that audiences crave real connections. It’s fitting that our number one spot belongs to a creator who uses the platform to celebrate Scotland’s stories, bringing our country’s unique charm to a global audience.”
We worked with influencer marketing platform Modash to gather the results.
Ryan Prior, Head of Marketing at Modash, said:
“It’s great to see some of last year’s top 10 still thriving on TikTok, including Bryan and Eddie. It’s worth acknowledging that, since last year, we updated the engagement rate calculation to consider views rather than followers. That’s particularly important on TikTok, since many views come from outside of the creator’s follower base.”
The top 10 are:
- Bryan Millar Walker ‘bryanmillarwalker’ – Author, tour guide and Scotland travel content creator
- Millie Graham ‘whatsername1.0’ – Cosplayer and makeup content creator
- Niamh Mackinnon ‘niamhmackinnon’ – Rural lifestyle content creator
- Eddie Walker ‘eddiefadewalker’ – Trans activist and lifestyle content creator
- Calum Bowie ‘calumbowiemusic’ – Musician
- Nati Dred ‘natidreddd’ – Gaelic language singer
- Graeme Tomlinson ‘thefitnesschef_’ – Fitness and healthy living content creator
- Kim Blythe ‘kbfilms92’ – Comedian
- Stephanie Cheape ‘cheapeofficial’ – Musician
- Lewis Capaldi ‘lewiscapaldi’ – Musician