Cutting through the festive noise to launch Cinema Nights at the Bombay Sapphire Distillery.

To launch a new programme of festive Cinema Nights at the Bombay Sapphire Distillery, we planned and delivered a targeted media and influencer preview event designed to cut through the seasonal noise and show the distillery’s versatility as a destination.

It was a relatively low-cost activation with a big impact, built on carefully curated guest experiences and earned media. We invited 12 local and lifestyle media contacts alongside a mix of micro and macro influencers, all engaged on a gifted basis to keep the advocacy authentic and the return on investment strong.

The event generated more than 30 pieces of social coverage, including one reel with over 93,000 views, plus four pieces of editorial coverage across local outlets and The Luxe Review. Coverage highlighted how easy the distillery is to reach from London and how unique the experience is.

The Cinema Nights programme sold out shortly after launch, prompting the distillery to extend the series to meet demand.