A first-of-its-kind drinks safari through Balquhidder Glen.

Muckle Brig, home to Lind & Lime and The Port of Leith Distillery, is known for its award-winning distillery tours and innovative products. To broaden its lifestyle appeal, we tapped into the rising outdoor adventure trend and launched a first-of-its-kind drinks safari in partnership with the iconic Mhor Collection, set in the stunning Balquhidder Glen.

We crafted an immersive 10-mile tour through the Perthshire countryside, with food and drink pairings every two miles. Think sesame toast with champagne, and wild trout barbecued lochside, served alongside Lind & Lime’s signature Gimlet.

We hosted 18 lifestyle and drinks influencers from across Scotland on the safari, managing all logistics and travel arrangements.

By focusing on influencers with highly engaged followings (over 1% engagement), we introduced Muckle Brig’s range of spirits to diverse new audiences.