Putting Glasgow’s first whisky distillery in over 100 years at the heart of the city’s cocktail scene.

The Glasgow Distillery wanted to broaden its appeal and show the versatility of its spirits to a wider audience.

We pitched a strategic partnership with Rascal, Glasgow’s most exciting new bar, to position the brand within the city’s thriving cocktail scene. At its centre was an exclusive preview event for media and influencers, with a custom cocktail menu built around the distillery’s core spirits, including 1770 whisky and Banditti Club rum.

With 17 media and influencers in attendance, the preview generated coverage across 13 local and national media outlets, including The Scotsman and Scottish Licensed Trade News, plus six influencer channels, with further syndication on international platforms such as MSN and Yahoo. The public event that followed sold out.

By combining cultural relevance with brand storytelling, we delivered impactful, media-facing activity within a limited budget, turning a simple idea into real business impact.