Announcing The Glendronach’s new look to the world and positioning the brand in the luxury space.

We supported the Brown-Forman team to raise awareness of, and generate significant media interest in, the visual restaging of The Glendronach, helping drive consumer awareness and position the brand in the luxury space.

We drafted and issued a global media release, engaged top-tier media with sampling opportunities and supported the news with a bespoke restaging event at The Londoner, making sure the right audience was front and centre to maximise exposure in key titles.

For the event itself, we secured key guests, managed all communications and logistics, coordinated travel, briefed speakers, hosted media, facilitated interviews and made sure engagement and follow-up were strong.

Coverage spanned whisky, trade, lifestyle and drinks media, with highlights including a Forbes exclusive, The Spirits Business, The Drinks Business and Whisky Magazine.