Organic Architects is the creative vision behind the new wave of craft distilleries but the architect was rarely mentioned when those distilleries were launched. They asked us to solve now by raising their profile to match their behind-the-scenes success, and shape what’s next by driving high-quality new business inquiries.

Setting out to position the company as experts in renewable technologies, we planned a steady stream of media releases targeted at whisky publications and high-profile media which showcased new distillery plans, then built upon Organic Architect’s growing media presence with thought-leadership pieces in target media.  We ensured Organic Architects was seen by leaders in the drinks industry – and potential customers – by organising debates and events at prestigious locations such as the Spirit of Speyside Whisky Festival.

Our proactive media work reduced opposition to planning applications whilst positioning the company as the leading experts in bespoke distillery design, especially low-carbon projects and repurposing historic buildings. Muckle Media secured 114 pieces of coverage​ (and organised two sold-out industry events) for Organic Architects with coverage featured in tier one titles including The Times & Sunday Times, The Scotsman, The Drinks Business, Whisky Experts and the Daily Record. As a result, Organic Architects has expanded its design team to cope with a steady stream of new enquiries.