Raising the capital to build Inverclyde’s first whisky distillery.

Ahead of construction of the first whisky distillery in Inverclyde, we worked with Ardgowan’s owners to raise capital through the sale of whisky casks, club membership and limited-release bottlings.

Our aim was to generate interest in the investment by building confidence in the brand, through its partnership with Heriot-Watt University, bespoke events and significant build milestones.

Working with the distillery over two years, we targeted several distinct audiences: local residents, shipbuilding enthusiasts (thanks to the distillery’s links with the trade) and ex-pats. Articles in global media built confidence in the project through its academic links, two influencer and fundraising events brought the story to life, and an open day generated a traffic queue that stretched for a mile.

Results featured in The Herald, The Scotsman, The Drinks Business, Whisky Advocate, Whisky Magazine, The Spirits Business, The Press & Journal and The Whiskey Wash. Most importantly, the campaign provided essential finance for the distillery’s construction.