The Archive Collection Christmas Dinner


Content Creation Creative Strategy Experiential Public Relations


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We were tasked by the world’s most awarded Single Malt, Glenfiddich, to create an event that would become an coveted annual fixture in the drinks media calendar.

We used our deep understanding of the distillery and local area to create a three-day immersive recreation of Christmas to celebrate the anniversary first drop of liquid emerging from their stills on 25th December 1887. We drew from the past to connect to the present, with a one-in-a-lifetime event that would grow relationships with target media to last a lifetime.

Using trusted suppliers, we also developed a bank of lifestyle content for use across attendees socials and media coverage as well as securing global coverage across lifestyle, whisky, national news and drinks titles like Club Oenologique as well as 109 pieces of real-time and post-event social coverage.

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What a truly magnificent event it was. Superb organisation in the face of testing weather conditions, astonishing attention to detail and the warmest and most generous hospitality. The Archive drams just added another layer of magnificence to proceedings.

Dave Broom The Whisky Manual

You’re the absolute dream team – you had every single detail covered and it was utterly magical. Every moment was thoroughly enchanting – and you’re all so, SO generous!

Kristiane Sherry Club Oenologique