We were tasked by the world’s most awarded Single Malt, Glenfiddich, to create an event that would become an coveted annual fixture in the drinks media calendar.

We used our deep understanding of the distillery and local area to create a three-day immersive recreation of Christmas to celebrate the anniversary first drop of liquid emerging from their stills on 25th December 1887. We drew from the past to connect to the present, with a one-in-a-lifetime event that would grow relationships with target media to last a lifetime.

Using trusted suppliers, we also developed a bank of lifestyle content for use across attendees socials and media coverage as well as securing global coverage across lifestyle, whisky, national news and drinks titles like Club Oenologique as well as 109 pieces of real-time and post-event social coverage.