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Launching the UK’s First Vertical Distillery

Port of Leith Distillery

Creative Strategy Experiential Public Relations

We were asked to launch the UK’s first vertical distillery with a big splash.

Through targeted media and influencer outreach, we secured 125 attendees for the media launch and worked with the Port of Leith team to curate a media trip showcasing the very best of Leith around the launch event.

After securing an exclusive in Wallpaper online to showcase the first look, we got the story out far and wide achieving coverage in titles such as BBC, ELLE, Stylist, The Guardian, Wallpaper, Time Out, National Geographic, Times, Telegraph and a whopping seven page spread in Whisky Magazine. to name a few.

Visitor numbers in the first four months exceeded targets by around 250 visitors per month.