Space Crofters Are Go!

Melness Crofters’ Estate

Content Creation Creative Strategy Public Relations Social Media

250

Pieces of Coverage

3.7B

Reach

8.5M

Estimated Coverage Views

5.7%

Social Engagement Rate

We were asked to create a positive narrative about the opportunities and benefits that Space Hub Sutherland will have for the Melness area and local community, including those for young people, such as job creation and the creation of a charitable trust to invest in the local area.

We told Melness Crofters’ Estate’s story to the world, highlighting the need for investment in rural economies and the need to combat ‘brain drain’. At the same time, we designed a MCE visual identity and launched a website and social media channels to tell their story online. 

We secured high-profile features coverage about Melness in Scotland on Sunday, BBC’s Scotland from the Sky and international coverage in titles including The Wall Street Journal and National Geographic Traveller.