To celebrate the return of the ‘missing piece’ of Benriach’s core range, The Sixteen, Spey cultivated an inspiring partnership to highlight Benriach’s World of Flavour.

We partnered with SquareMeal Female Chef of the Year Finalist, Julie Lin, who created a South East Asian inspired pairing dish for The Sixteen and hosted a six course Benriach pairing dinner at her restaurant, GaGa, for big names including The Scotsman, The Herald and some of the UK’s biggest food and drink influencers.

The campaign achieved 32 pieces of coverage, reaching 850K people globally with social coverage from the dinner alone reaching an audience of 190K.